In recent years, with the sluggish economic growth, the home appliance industry has fallen into a vicious circle, and the market is not optimistic, what is the specific situation? Let's take a look! The following is the current situation of China's home appliance industry in 2017:

Analysis of China's home appliance industry in 2017

Bai Dianwei: Improve quality requirements and refuse to stand still

The white electricity industry is not as big as the "temptation" of black electricity, because the technology of white electricity is indeed very early, and it has been in a slow update, but it is undeniable that the development of white electricity has encountered a bottleneck, once everyone thought that white electricity did not have any technological development, but at this stage, Japanese and German manufacturers played an important role, because they changed people's concept of life!

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What are your first thoughts on refrigerators, air conditioners, washing machines and kitchen appliances? Instead of human labor, save energy, that's all! But at present, white electricity is passing on a concept that allows you to enjoy a better quality family life, refined to the product level to understand, the refrigerator I need a larger capacity to meet the needs of a family, more partitions to meet the needs of different types of food storage, air-cooling technology to ensure that I don't have to defrost manually, and sterilization technology to ensure my diet is healthy...

Therefore, the current and future development trend of white electricity product line is to improve the happiness of the whole family, we may require the washing machine to wash down jackets, wash a whole bed of quilts, and can reach the clothes of boys and children to wash separately, such as double bucket washing machines, can be washed without water, only remove odors, deodorize and other washing functions... So the difference between white electricity and black electricity is that white electricity requires manufacturers to have some new ideas to let users get a better quality of life!

Going home to eat is a common topic, due to the emergence of various dietary problems, as well as the re-understanding of family concepts, kitchen appliances have become fast-growing home appliances, kitchen and bathroom products, the future development road should cater more to the consumption characteristics of young people, simple operation, easy to use, and some after-sales products such as range hoods, dishwashers, garbage disposal machines, etc. have also been listed, from the perspective of various industry data, the future kitchen industry is expected to usher in explosive growth, there are many opportunities!

Home appliances: Refine classification to improve product experience

Household appliances can be divided into two categories: family type and personal type, such as vacuum cleaners, sweepers, rice cookers, etc. that we use every day; such as hair dryers, razors, electric toothbrushes, etc. are all personal types! The emergence of these products can be said to have greatly improved our quality of life, and many people regret after purchasing, thinking that these products have a very limited effect on improving the quality of life!

First of all, let's talk about sweeping robots, although the current use is path planning, there are several sweepers with greater climbing ability and higher endurance, but we always feel that this thing still has a bit of a sense of existence, and the meaning of the gimmick is more than the actual use! And sweeper manufacturers have not done enough to optimize the product experience. For example, if there is a carpet at home and no carpet, it should be treated differently, and the family with a small space does not have the corresponding small product model to supplement, and the treatment of pet hair can be passed at home, and the improvement of the use experience of these daily details is a problem left to the sweeper manufacturer!

For products like the protection level, the practicality is more obvious, and there is also a cost-effective problem, for example, friends often ask me a question, what is the difference between a razor worth thousands and decades, I can tell him that there is a clear difference between work, motor, and scratching, but the true meaning of the experience is alive, and the composition of your subtle psychological feelings has too much influence, so it is recommended that a home appliance manufacturer, you should work harder to improve the product experience, and do less dazzling hardware face-saving work!

Health appliances: Fake-free marketing needs new standards

Health appliances actually contain a lot of product lines, but at present, the two product lines we are more concerned about are water purifiers and air purifiers, air purifiers have experienced a number of industry reshuffles after nearly five years of development since the fog raged in 2011, with the promulgation of the New Year's air network, there are not many profitable survival brands in the market at present, but the problem is still serious!

The low threshold of air purifiers makes manufacturers look forward to making huge profits in this product, such as parameter standard fraud, purchasing inferior components, smart gimmicks, etc., so the technical problem of air purifiers is that the basic performance of the product is not up to par, and the appearance design is not up to par Air duct manufacturers do not have a unified solution, some think that the tower is good, some think that the traditional type is good, basically the manufacturer is controversial, and the screen change reminder function, some industry insiders say that it is tasteless, but it has still become a marketing gimmick of the manufacturer. So for the above problems, if air purifier manufacturers can do a good job, then their products will definitely be welcomed by consumers!

The water purifier industry from the beginning of simple filtration, to the current ultrafiltration and RO competitors, it can be said that this is also an industry that needs to be rectified, the current RO volume has basically covered ultrafiltration, but RO complete filtration may allow the beneficial minerals in the water to be filtered to, so the current water purifier industry needs to appear a new industry standard to tell everyone which water purifiers are really worth buying!

Regardless of the current situation of the home appliance industry, companies should strengthen their own supervision, rather than fighting price wars to deprive market share. For more analysis of the current situation of the home appliance industry, please refer to the "Home Appliance Industry Market Research Report" released by the China Lecture Hall.